Associate Professor Dr. Siti Hamidah is an academician at Chemical Engineering Department, Faculty of Chemical and Energy Engineering and a research fellow at the Center for Lipid Engineering and Applied Research, Universiti Teknologi Malaysia. He obtained his PhD in Chemical Engineering from Loughborough University, United Kingdom in 2008. Siti Hamidah has established SHE Empire Sdn. Bhd in 2015, which is a UTM spin-off company to market NK AGE-REVERSE products.

Through R&D related to the development of health and skin care products, Dr. Siti has won more than 50 innovation awards from within and outside the country from prestigious competitions such as MTE, PECIPTA, ITEX, BioMalaysia, SIIF, ICAN and others. He obtained support from various agencies such as TERAJU, MOSTI, CRADLE, SME Corp, Bioeconomy Coorporation, MTDC, Al-Hijrah TV and collaborated with various companies and industries. His extensive experience in developing research-based products at UTM, is very useful when he is currently working as a Close Deputy (Research and Innovation) at the Malaysia-Japan International Institute of Technology (MJIT), UTM where he seeks to guide researchers and students who want to commercialize the results of their invasion into the market.